diff --git a/moto/emr/models.py b/moto/emr/models.py
index e8f08d1d9..2fc06ef62 100644
--- a/moto/emr/models.py
+++ b/moto/emr/models.py
@@ -50,7 +50,7 @@ class FakeStep(object):
 
 
 class FakeJobFlow(object):
-    def __init__(self, job_id, name, log_uri, job_flow_role, steps, instance_attrs):
+    def __init__(self, job_id, name, log_uri, job_flow_role, visible_to_all_users, steps, instance_attrs):
         self.id = job_id
         self.name = name
         self.log_uri = log_uri
@@ -63,6 +63,8 @@ class FakeJobFlow(object):
         self.initial_master_instance_type = instance_attrs.get('master_instance_type')
         self.initial_slave_instance_type = instance_attrs.get('slave_instance_type')
 
+        self.set_visibility(visible_to_all_users)
+        self.normalized_instance_hours = 0
         self.ec2_key_name = instance_attrs.get('ec2_key_name')
         self.availability_zone = instance_attrs.get('placement.availability_zone')
         self.keep_job_flow_alive_when_no_steps = instance_attrs.get('keep_job_flow_alive_when_no_steps')
@@ -73,6 +75,12 @@ class FakeJobFlow(object):
     def terminate(self):
         self.state = 'TERMINATED'
 
+    def set_visibility(self, visibility):
+        if visibility == 'true':
+            self.visible_to_all_users = True
+        else:
+            self.visible_to_all_users = False
+
     def add_steps(self, steps):
         for index, step in enumerate(steps):
             if self.steps:
@@ -122,9 +130,9 @@ class ElasticMapReduceBackend(BaseBackend):
         self.job_flows = {}
         self.instance_groups = {}
 
-    def run_job_flow(self, name, log_uri, job_flow_role, steps, instance_attrs):
+    def run_job_flow(self, name, log_uri, job_flow_role, visible_to_all_users, steps, instance_attrs):
         job_id = random_job_id()
-        job_flow = FakeJobFlow(job_id, name, log_uri, job_flow_role, steps, instance_attrs)
+        job_flow = FakeJobFlow(job_id, name, log_uri, job_flow_role, visible_to_all_users, steps, instance_attrs)
         self.job_flows[job_id] = job_flow
         return job_flow
 
@@ -167,4 +175,10 @@ class ElasticMapReduceBackend(BaseBackend):
             group.set_instance_count(instance_group['instance_count'])
         return result_groups
 
+    def set_visible_to_all_users(self, job_ids, visible_to_all_users):
+        for job_id in job_ids:
+            job = self.job_flows[job_id]
+            job.set_visibility(visible_to_all_users)
+
+
 emr_backend = ElasticMapReduceBackend()
diff --git a/moto/emr/responses.py b/moto/emr/responses.py
index 5aeecbc3e..89da0658f 100644
--- a/moto/emr/responses.py
+++ b/moto/emr/responses.py
@@ -51,8 +51,12 @@ class ElasticMapReduceResponse(BaseResponse):
         steps = self._get_list_prefix('Steps.member')
         instance_attrs = self._get_dict_param('Instances.')
         job_flow_role = self._get_param('JobFlowRole')
+        visible_to_all_users = self._get_param('VisibleToAllUsers')
 
-        job_flow = emr_backend.run_job_flow(flow_name, log_uri, job_flow_role, steps, instance_attrs)
+        job_flow = emr_backend.run_job_flow(
+            flow_name, log_uri, job_flow_role,
+            visible_to_all_users, steps, instance_attrs
+        )
         template = Template(RUN_JOB_FLOW_TEMPLATE)
         return template.render(job_flow=job_flow)
 
@@ -80,6 +84,13 @@ class ElasticMapReduceResponse(BaseResponse):
         template = Template(MODIFY_INSTANCE_GROUPS_TEMPLATE)
         return template.render(instance_groups=instance_groups)
 
+    def set_visible_to_all_users(self):
+        visible_to_all_users = self._get_param('VisibleToAllUsers')
+        job_ids = self._get_multi_param('JobFlowIds.member')
+        emr_backend.set_visible_to_all_users(job_ids, visible_to_all_users)
+        template = Template(SET_VISIBLE_TO_ALL_USERS_TEMPLATE)
+        return template.render()
+
 
 RUN_JOB_FLOW_TEMPLATE = """<RunJobFlowResponse xmlns="http://elasticmapreduce.amazonaws.com/doc/2009-03-31">
    <RunJobFlowResult>
@@ -137,6 +148,8 @@ DESCRIBE_JOB_FLOWS_TEMPLATE = """<DescribeJobFlowsResponse xmlns="http://elastic
                <SlaveInstanceType>{{ job_flow.slave_instance_type }}</SlaveInstanceType>
                <MasterInstanceType>{{ job_flow.master_instance_type }}</MasterInstanceType>
                <Ec2KeyName>{{ job_flow.ec2_key_name }}</Ec2KeyName>
+               <NormalizedInstanceHours>{{ job_flow.normalized_instance_hours }}</NormalizedInstanceHours>
+               <VisibleToAllUsers>{{ job_flow.visible_to_all_users }}</VisibleToAllUsers>
                <InstanceCount>{{ job_flow.instance_count }}</InstanceCount>
                <KeepJobFlowAliveWhenNoSteps>{{ job_flow.keep_job_flow_alive_when_no_steps }}</KeepJobFlowAliveWhenNoSteps>
                <TerminationProtected>{{ job_flow.termination_protected }}</TerminationProtected>
@@ -192,3 +205,11 @@ MODIFY_INSTANCE_GROUPS_TEMPLATE = """<ModifyInstanceGroupsResponse xmlns="http:/
       </RequestId>
    </ResponseMetadata>
 </ModifyInstanceGroupsResponse>"""
+
+SET_VISIBLE_TO_ALL_USERS_TEMPLATE = """<SetVisibleToAllUsersResponse xmlns="http://elasticmapreduce.amazonaws.com/doc/2009-03-31">
+   <ResponseMetadata>
+      <RequestId>
+         2690d7eb-ed86-11dd-9877-6fad448a8419
+      </RequestId>
+   </ResponseMetadata>
+</SetVisibleToAllUsersResponse>"""
diff --git a/tests/test_emr/test_emr.py b/tests/test_emr/test_emr.py
index 4b3fc4286..eb17c37ad 100644
--- a/tests/test_emr/test_emr.py
+++ b/tests/test_emr/test_emr.py
@@ -42,6 +42,8 @@ def test_create_job_flow():
     job_flow.masterinstancetype.should.equal('m1.medium')
     job_flow.slaveinstancetype.should.equal('m1.small')
     job_flow.loguri.should.equal('s3://some_bucket/jobflow_logs')
+    job_flow.visibletoallusers.should.equal('False')
+    int(job_flow.normalizedinstancehours).should.equal(0)
     job_step = job_flow.steps[0]
     job_step.name.should.equal('My wordcount example')
     job_step.state.should.equal('STARTING')
@@ -89,6 +91,21 @@ def test_create_job_flow_with_new_params():
     )
 
 
+@mock_emr
+def test_create_job_flow_visible_to_all_users():
+    conn = boto.connect_emr()
+
+    job_id = conn.run_jobflow(
+        name='My jobflow',
+        log_uri='s3://some_bucket/jobflow_logs',
+        job_flow_role='some-role-arn',
+        steps=[],
+        visible_to_all_users=True,
+    )
+    job_flow = conn.describe_jobflow(job_id)
+    job_flow.visibletoallusers.should.equal('True')
+
+
 @mock_emr
 def test_terminate_job_flow():
     conn = boto.connect_emr()
@@ -248,3 +265,28 @@ def test_modify_instance_groups():
         if group.instancegroupid == instance_group_ids[1]
     ][0]
     int(instance_group2.instancerunningcount).should.equal(3)
+
+
+@mock_emr
+def test_set_visible_to_all_users():
+    conn = boto.connect_emr()
+
+    job_id = conn.run_jobflow(
+        name='My jobflow',
+        log_uri='s3://some_bucket/jobflow_logs',
+        job_flow_role='some-role-arn',
+        steps=[],
+        visible_to_all_users=False,
+    )
+    job_flow = conn.describe_jobflow(job_id)
+    job_flow.visibletoallusers.should.equal('False')
+
+    conn.set_visible_to_all_users(job_id, True)
+
+    job_flow = conn.describe_jobflow(job_id)
+    job_flow.visibletoallusers.should.equal('True')
+
+    conn.set_visible_to_all_users(job_id, False)
+
+    job_flow = conn.describe_jobflow(job_id)
+    job_flow.visibletoallusers.should.equal('False')