diff --git a/moto/elbv2/models.py b/moto/elbv2/models.py
index 21c5fb480..73c61bf0a 100644
--- a/moto/elbv2/models.py
+++ b/moto/elbv2/models.py
@@ -424,6 +424,15 @@ class FakeAction(BaseModel):
                 <UserPoolArn>{{ action.data["AuthenticateCognitoConfig"]["UserPoolArn"] }}</UserPoolArn>
                 <UserPoolClientId>{{ action.data["AuthenticateCognitoConfig"]["UserPoolClientId"] }}</UserPoolClientId>
                 <UserPoolDomain>{{ action.data["AuthenticateCognitoConfig"]["UserPoolDomain"] }}</UserPoolDomain>
+                {% if "SessionCookieName" in action.data["AuthenticateCognitoConfig"] %}
+                <SessionCookieName>{{ action.data["AuthenticateCognitoConfig"]["SessionCookieName"] }}</SessionCookieName>
+                {% endif %}
+                {% if "Scope" in action.data["AuthenticateCognitoConfig"] %}
+                <Scope>{{ action.data["AuthenticateCognitoConfig"]["Scope"] }}</Scope>
+                {% endif %}
+                {% if "SessionTimeout" in action.data["AuthenticateCognitoConfig"] %}
+                <SessionTimeout>{{ action.data["AuthenticateCognitoConfig"]["SessionTimeout"] }}</SessionTimeout>
+                {% endif %}
                 {% if action.data["AuthenticateCognitoConfig"].get("AuthenticationRequestExtraParams") %}
                 <AuthenticationRequestExtraParams>
                     {% for entry in action.data["AuthenticateCognitoConfig"].get("AuthenticationRequestExtraParams", {}).get("entry", {}).values() %}
@@ -434,6 +443,9 @@ class FakeAction(BaseModel):
                     {% endfor %}
                 </AuthenticationRequestExtraParams>
                 {% endif %}
+                {% if "OnUnauthenticatedRequest" in action.data["AuthenticateCognitoConfig"] %}
+                <OnUnauthenticatedRequest>{{ action.data["AuthenticateCognitoConfig"]["OnUnauthenticatedRequest"] }}</OnUnauthenticatedRequest>
+                {% endif %}
             </AuthenticateCognitoConfig>
             {% elif action.type == "authenticate-oidc" %}
             <AuthenticateOidcConfig>
diff --git a/moto/elbv2/responses.py b/moto/elbv2/responses.py
index 88312087a..1d45636dd 100644
--- a/moto/elbv2/responses.py
+++ b/moto/elbv2/responses.py
@@ -172,6 +172,7 @@ class ELBV2Response(BaseResponse):
             actions=params["Actions"],
             tags=params.get("Tags"),
         )
+
         template = self.response_template(CREATE_RULE_TEMPLATE)
         return template.render(rules=rules)
 
@@ -776,24 +777,7 @@ CREATE_RULE_TEMPLATE = """<CreateRuleResponse xmlns="http://elasticloadbalancing
         <Actions>
           {% for action in rules.actions %}
           <member>
-            <Type>{{ action["type"] }}</Type>
-            {% if action["type"] == "forward" and "forward_config" in action.data %}
-            <ForwardConfig>
-              <TargetGroups>
-                {% for target_group in action.data["forward_config"]["target_groups"] %}
-                <member>
-                  <TargetGroupArn>{{ target_group["target_group_arn"] }}</TargetGroupArn>
-                  <Weight>{{ target_group["weight"] }}</Weight>
-                </member>
-                {% endfor %}
-              </TargetGroups>
-            </ForwardConfig>
-            {% endif %}
-            {% if action["type"] == "forward" and "forward_config" not in action.data %}
-            <TargetGroupArn>{{ action["target_group_arn"] }}</TargetGroupArn>
-            {% elif action["type"] == "redirect" %}
-            <RedirectConfig>{{ action["redirect_config"] }}</RedirectConfig>
-            {% endif %}
+            {{ action.to_xml() }}
           </member>
           {% endfor %}
         </Actions>
@@ -1513,22 +1497,7 @@ SET_RULE_PRIORITIES_TEMPLATE = """<SetRulePrioritiesResponse xmlns="http://elast
         <Actions>
           {% for action in rule.actions %}
           <member>
-            <Type>{{ action["type"] }}</Type>
-            {% if action["type"] == "forward" and "forward_config" in action.data %}
-            <ForwardConfig>
-              <TargetGroups>
-                {% for target_group in action.data["forward_config"]["target_groups"] %}
-                <member>
-                  <TargetGroupArn>{{ target_group["target_group_arn"] }}</TargetGroupArn>
-                  <Weight>{{ target_group["weight"] }}</Weight>
-                </member>
-                {% endfor %}
-              </TargetGroups>
-            </ForwardConfig>
-            {% endif %}
-            {% if action["type"] == "forward" and "forward_config" not in action.data %}
-            <TargetGroupArn>{{ action["target_group_arn"] }}</TargetGroupArn>
-            {% endif %}
+            {{ action.to_xml() }}
           </member>
           {% endfor %}
         </Actions>
diff --git a/tests/test_elbv2/test_elbv2_listener_rules.py b/tests/test_elbv2/test_elbv2_listener_rules.py
index be9009b50..ee25d15c1 100644
--- a/tests/test_elbv2/test_elbv2_listener_rules.py
+++ b/tests/test_elbv2/test_elbv2_listener_rules.py
@@ -55,6 +55,21 @@ def setup_listener(conn):
     return http_listener_arn
 
 
+def setup_target_group(boto_client):
+
+    ec2 = boto3.resource("ec2", region_name="us-east-1")
+    vpc = ec2.create_vpc(CidrBlock="172.28.7.0/24", InstanceTenancy="default")
+
+    response = boto_client.create_target_group(
+        Name="target-group-name", Protocol="HTTP", Port=80, VpcId=vpc.id
+    )
+
+    target_group = response.get("TargetGroups")[0]
+    target_group_arn = target_group.get("TargetGroupArn")
+
+    return target_group_arn
+
+
 @mock_elbv2
 @mock_ec2
 @pytest.mark.parametrize(
@@ -308,3 +323,199 @@ def test_describe_unknown_rule():
     err = exc.value.response["Error"]
     err["Code"].should.equal("RuleNotFound")
     err["Message"].should.equal("One or more rules not found")
+
+
+@mock_elbv2
+@mock_ec2
+@pytest.mark.parametrize(
+    "action",
+    [
+        (
+            {
+                "Type": "authenticate-oidc",
+                "AuthenticateOidcConfig": {
+                    "Issuer": "https://example.com/path",
+                    "AuthorizationEndpoint": "https://example.com/path",
+                    "TokenEndpoint": "https://example.com/path",
+                    "UserInfoEndpoint": "https://example.com/path",
+                    "ClientId": "id",
+                    "ClientSecret": "secret",
+                    "SessionCookieName": "cookie",
+                    "Scope": "openid",
+                    "SessionTimeout": 60,
+                    "AuthenticationRequestExtraParams": {"extra": "param"},
+                    "OnUnauthenticatedRequest": "deny",
+                    "UseExistingClientSecret": False,
+                },
+            }
+        ),
+        (
+            {
+                "Type": "authenticate-cognito",
+                "AuthenticateCognitoConfig": {
+                    "UserPoolArn": "arn:user-pool",
+                    "UserPoolClientId": "id",
+                    "UserPoolDomain": "domain",
+                    "SessionCookieName": "cookie",
+                    "Scope": "openid",
+                    "SessionTimeout": 60,
+                    "AuthenticationRequestExtraParams": {"extra": "param"},
+                    "OnUnauthenticatedRequest": "deny",
+                },
+            }
+        ),
+        (
+            {
+                "Type": "redirect",
+                "RedirectConfig": {
+                    "Protocol": "HTTPS",
+                    "Port": "1",
+                    "Host": "host",
+                    "Path": "/path",
+                    "Query": "query",
+                    "StatusCode": "HHTP 301",
+                },
+            }
+        ),
+        (
+            {
+                "Type": "fixed-response",
+                "FixedResponseConfig": {
+                    "MessageBody": "message body",
+                    "ContentType": "text/plain",
+                    "StatusCode": "503",
+                },
+            }
+        ),
+    ],
+)
+def test_create_rule_action(action):
+    conn = boto3.client("elbv2", region_name="us-east-1")
+
+    http_listener_arn = setup_listener(conn)
+
+    # create_rule
+    response = conn.create_rule(
+        ListenerArn=http_listener_arn,
+        Priority=100,
+        Conditions=[],
+        Actions=[action],
+    )
+
+    # assert create_rule response
+    response["Rules"].should.have.length_of(1)
+    rule = response.get("Rules")[0]
+    rule["Priority"].should.equal("100")
+    rule["Conditions"].should.equal([])
+    rule["Actions"].should.equal([action])
+
+    # assert describe_rules response
+    response = conn.describe_rules(ListenerArn=http_listener_arn)
+    response["Rules"].should.have.length_of(2)  # including the default rule
+    rule = response.get("Rules")[0]
+    rule["Actions"][0].should.equal(action)
+
+    # assert set_rule_priorities response
+    rule_arn = response.get("Rules")[0]["RuleArn"]
+    response = conn.set_rule_priorities(
+        RulePriorities=[{"RuleArn": rule_arn, "Priority": 99}]
+    )
+
+    response["Rules"].should.have.length_of(1)
+    rule = response.get("Rules")[0]
+    rule["Priority"].should.equal("99")
+    rule["Conditions"].should.equal([])
+    rule["Actions"][0].should.equal(action)
+
+
+@mock_elbv2
+@mock_ec2
+def test_create_rule_action_forward_config():
+    conn = boto3.client("elbv2", region_name="us-east-1")
+
+    http_listener_arn = setup_listener(conn)
+    target_group_arn = setup_target_group(conn)
+
+    forward_config = {
+        "TargetGroups": [{"TargetGroupArn": target_group_arn, "Weight": 100}],
+        "TargetGroupStickinessConfig": {"Enabled": False},
+    }
+    action = {"Order": 1, "Type": "forward", "ForwardConfig": forward_config}
+
+    # create_rule
+    response = conn.create_rule(
+        ListenerArn=http_listener_arn,
+        Priority=100,
+        Conditions=[],
+        Actions=[action],
+    )
+
+    # assert create_rule response
+    response["Rules"].should.have.length_of(1)
+    rule = response.get("Rules")[0]
+    rule["Priority"].should.equal("100")
+    rule["Conditions"].should.equal([])
+    rule["Actions"][0].should.equal(action)
+
+    # assert describe_rules response
+    response = conn.describe_rules(ListenerArn=http_listener_arn)
+    response["Rules"].should.have.length_of(2)  # including the default rule
+    rule = response.get("Rules")[0]
+    rule["Actions"][0].should.equal(action)
+
+    # assert set_rule_priorities response
+    rule_arn = response.get("Rules")[0]["RuleArn"]
+    response = conn.set_rule_priorities(
+        RulePriorities=[{"RuleArn": rule_arn, "Priority": 99}]
+    )
+
+    response["Rules"].should.have.length_of(1)
+    rule = response.get("Rules")[0]
+    rule["Priority"].should.equal("99")
+    rule["Conditions"].should.equal([])
+    rule["Actions"][0].should.equal(action)
+
+
+@mock_elbv2
+@mock_ec2
+def test_create_rule_action_forward_target_group():
+    conn = boto3.client("elbv2", region_name="us-east-1")
+
+    http_listener_arn = setup_listener(conn)
+    target_group_arn = setup_target_group(conn)
+
+    action = {"Order": 1, "Type": "forward", "TargetGroupArn": target_group_arn}
+
+    # create_rule
+    response = conn.create_rule(
+        ListenerArn=http_listener_arn,
+        Priority=100,
+        Conditions=[],
+        Actions=[action],
+    )
+
+    # assert create_rule response
+    response["Rules"].should.have.length_of(1)
+    rule = response.get("Rules")[0]
+    rule["Priority"].should.equal("100")
+    rule["Conditions"].should.equal([])
+    rule["Actions"][0].should.equal(action)
+
+    # assert describe_rules response
+    response = conn.describe_rules(ListenerArn=http_listener_arn)
+    response["Rules"].should.have.length_of(2)  # including the default rule
+    rule = response.get("Rules")[0]
+    rule["Actions"][0].should.equal(action)
+
+    # assert set_rule_priorities
+    rule_arn = response.get("Rules")[0]["RuleArn"]
+    response = conn.set_rule_priorities(
+        RulePriorities=[{"RuleArn": rule_arn, "Priority": 99}]
+    )
+
+    # assert set_rule_priorities response
+    response["Rules"].should.have.length_of(1)
+    rule = response.get("Rules")[0]
+    rule["Priority"].should.equal("99")
+    rule["Conditions"].should.equal([])
+    rule["Actions"][0].should.equal(action)